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Ovum's data and forecasts for the Central and Eastern Europe region include a full update of detailed metrics including pay-TV revenues, ARPU, operator forecasts, 4K/UHD, and on-demand revenues for 14 countries.


  • Pay-TV penetration in the Central and Eastern European region continues to grow, improving by seven percentage points over the forecast period to reach 64% of TV homes by the end of 2022.

Features and Benefits

  • Gain access to detailed data and forecasts showing how the pay-TV and free-to-air television sectors are faring across the Central & Eastern European region.
  • Assess how digital terrestrial television (DTT) and other emerging TV platforms are performing in the Central & Eastern European TV markets.

Key questions answered

  • What are the prospects for growth in the huge TV markets of Russia and Poland?
  • What markets will be experiencing growth in the Central & Eastern European region over the next five years?
  • Will pay-TV ARPU be able to grow over the next five years, as new demographic groups enter the sector?

Table of contents


  • Introduction
  • Download 1: Central and Eastern Europe: Pay-TV & FTA Forecasts to 2022

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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