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Introduction

Since liberalization Costa Rica’s telecoms market has matured and demands for wireless telephone services are now being fulfilled. Operators are focusing more on quality and on making it easy to access their services.

Highlights

  • ICE’s market share has fallen to 61% since liberalization, although this means it still plays a major role. It increased its total number of subscriptions from 1.7 million in 1Q10 to 4.8 million in 2Q15.

Features and Benefits

  • Analyzes ICE's market position and compares it to other operators in the country.
  • Evaluates ICE's post-liberalization performance.

Key questions answered

  • How has ICE maintained its dominant position five years after liberalization?
  • How will ICE's position change in the coming five years?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for ICE
  • Recommendations for other service providers

Improving quality of service to maintain market leadership

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment

Appendix

  • Methodology
  • Further reading
  • Author

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