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Canada is a well-developed country, with the majority of its population living in urban centers and a GDP that is growing. Mobile ARPU, at $54.05, is one of the highest in the world, and LTE penetration is around 45-50% for leading operators.


  • Two operator-led video streaming services have launched, in competition with Netflix: Bell launched CraveTV, and Rogers and Shaw jointly launched Shomi.
  • MTS introduced a broadband-only plan that includes both wireless and wireline broadband. This type of plan is likely aimed at millennials, who opt for broadband services more than other traditional services such as TV or voice.
  • Rogers repositioned the Fido brand, launching plans that provide two years of free Spotify streaming service, which would be attractive to millennials.

Features and Benefits

  • Learn about LTE penetration and growth in the Canadian mobile market.
  • Learn how the Wireless Code of Conduct is affecting prices in the Canadian mobile market.
  • Evaluate the ways in which Canadian operators are attracting the millennial generation of consumers.

Key questions answered

  • What are some key recent pricing moves in the Canadian telecoms market?
  • What are some key content strategies in the Canadian telecoms market?
  • What were the results of the recent spectrum auctions, and what spectrum auctions are on deck for later in 2015?

Table of contents


  • Introduction
  • Download 1: Canada Update, June 2015
  • Further reading

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