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Canada is a well-developed country with a predominantly urban population and a growing GDP. Mobile ARPU is one of the highest in the world and LTE penetration is over 50% for leading operators. Mobile subscriptions and revenues are forecast to grow to 2020.


  • Two operator-led video streaming services launched in competition with Netflix in Canada. Bell launched CraveTV and Rogers and Shaw jointly launched Shomi.
  • MTS introduced a broadband-only plan that includes both wireless and wireline broadband. This type of plan is likely aimed at millennials who opt for broadband services more than other traditional services such as TV or voice.
  • Rogers introduced Share Everything + plans where customers with data tiers of 2.5GB or higher choose between a free 24 month subscription to Spotify Premium, Shomi, or Next Issue.

Features and Benefits

  • Learn about LTE penetration and growth in the Canadian mobile market.
  • Learn how the Wireless Code of Conduct is impacting prices in the Canadian mobile market.
  • Evaluate the different ways Canadian operators are attracting the millennial generation of consumers.

Key questions answered

  • What are some key recent pricing moves in the Canadian telecoms market?
  • What are some key content strategies in the Canadian telecoms market?
  • What were the results of the recent spectrum auctions?

Table of contents


  • Introduction
  • Download 1: Canada Update, December 2015

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