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Introduction

Bulgarian operators are launching mobile data-based services to boost their data monetization strategies. They are offering data bundles to ensure data usage on smartphones and tablets.

Highlights

  • Operators in Bulgaria are pushing mobile data-related promotions and services. Mtel and Vivacom bundle their mobile fixed and TV offers to ensure that their subscribers receive triple-play and quad-play proposals.

Features and Benefits

  • Assesses Bulgarian mobile operators' bundling strategies ahead of LTE deployments.
  • Analyzes the strategies mobile operators opt for in promoting data-dependent services.

Key questions answered

  • What strategies do Bulgarian operators use to push data plan adoption?
  • What factors will contribute to fixed and mobile market expansion in the next five years?

Table of contents

Summary

  • Introduction
  • Download 1: Bulgaria Update, May 2015

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