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Introduction

With consumers reading ever-increasing amounts of content on social platforms and other content distribution platforms rather than via publisher websites, publishers have to adapt and respond to ensure that they monetize their content effectively.

Highlights

  • Alternative platforms enable publishers to dodge browser-based ad-blockers but technology vendors need to support the publishers to reach these alternative platforms

Features and Benefits

  • Assesses a number of alternative publishing platforms
  • Looks at why publishers need to push content to alternative platforms
  • Compares the features of the major alternative publishing platforms

Key questions answered

  • How can publishers best benefit from publishing on alternative platforms?
  • Why should publishers use alternative publishing platforms?
  • Why do social networks matter for publishers?
  • What are the key advantages and disadvantages of the major alternative publishing platforms?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Why are publishers turning to alternative platforms?
  • Does the move to alternative platforms put advertising revenue at risk?

Market dynamics

  • What do alternative publishing platforms offer publishers?
  • Publishers must use the right platforms to reach the right audience

Market outlook

  • Publishers should invest in multi-platform publishing solutions
  • Balancing reach with budget will be difficult for publishers
  • Alternative platforms enable publishers to dodge browser-based ad-blockers
  • Publishers need to be aware of competing content
  • Trust matters, not what platform the content is on
  • Consumers want curated not personalized content

Appendix

  • Further reading
  • Author

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