skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


With consumers reading ever-increasing amounts of content on social platforms and other content distribution platforms rather than via publisher websites, publishers have to adapt and respond to ensure that they monetize their content effectively.


  • Alternative platforms enable publishers to dodge browser-based ad-blockers but technology vendors need to support the publishers to reach these alternative platforms

Features and Benefits

  • Assesses a number of alternative publishing platforms
  • Looks at why publishers need to push content to alternative platforms
  • Compares the features of the major alternative publishing platforms

Key questions answered

  • How can publishers best benefit from publishing on alternative platforms?
  • Why should publishers use alternative publishing platforms?
  • Why do social networks matter for publishers?
  • What are the key advantages and disadvantages of the major alternative publishing platforms?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Why are publishers turning to alternative platforms?
  • Does the move to alternative platforms put advertising revenue at risk?

Market dynamics

  • What do alternative publishing platforms offer publishers?
  • Publishers must use the right platforms to reach the right audience

Market outlook

  • Publishers should invest in multi-platform publishing solutions
  • Balancing reach with budget will be difficult for publishers
  • Alternative platforms enable publishers to dodge browser-based ad-blockers
  • Publishers need to be aware of competing content
  • Trust matters, not what platform the content is on
  • Consumers want curated not personalized content


  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now