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This research note examines a selection of children's media launches from major media companies and assesses the relative merits of each.


  • Children’s content is a notoriously tricky area to get right; children are fickle and firms are limited by both what they can offer to children and how they target them too.
  • The children’s market is likely to be rewarding for media firms and the future will see more major companies moving into this space.

Features and Benefits

  • Learn how digital firms are targeting children
  • Evaluate the recent children's services launched by major media companies

Key questions answered

  • Why should media firms target children?
  • What do firms looking to enter the children's media space need to know?

Table of contents

Ovum view

  • Summary
  • Children’s content is the new battleground for consumer spending
  • Major media companies are launching products aimed at children
  • Children are family influencers but businesses should approach with caution


  • Further reading
  • Author

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