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BT Wholesale and Avaya have partnered to bring their channel partners unified communications and contact center applications as well as its cloud solutions. This partnership supports wholesale intermediaries, increases their addressable markets, and differentiates them from competitors.


  • Market metrics point to an attractive and growing opportunity for BT Wholesale and Avaya channel partners in the mid-market and enterprise segments because they can help their customers migrate to hybrid or full cloud solutions.

Features and Benefits

  • Identifies the benefits the market opportunities the BT-Avaya partnership creates.
  • Analyzes the structure of a partnership that brings enterprise solutions to wholesale intermediaries and indirect channels.

Key questions answered

  • What are the drivers behind the channel-focused BT Wholesale–Avaya partnership?
  • How can BT Wholesale and Avaya benefit from this partnership?

Table of contents

Ovum view

  • Summary
  • Enterprises represent a fast growing wholesale opportunity
  • Expect more wholesale cloud services from the partners
  • BT Wholesale and Avaya should expand their channel portfolio


  • Further reading
  • Author

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