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One Cloud mobile marries BT's One Cloud Cisco service with EE's mobile network. It will mainly help BT face off against Vodafone, which has long had a similar offering, but only in the UK, since that is the only country where One Cloud mobile will be offered.


  • With One Cloud mobile, BT will be able to position its HCS-based service as having similarly advanced mobility features as Vodafone One Net Enterprise – Cisco.
  • One Cloud mobile also demonstrates how BT’s existing business customers will benefit from the acquisition of EE. BT clearly has its own set of mobile services, but it did not previously own the network.

Features and Benefits

  • Evaluates BT's new One Cloud mobile service, describing what it is and how it fits into the provider's portfolio.
  • Highlights the various ways One Cloud mobile will and will not compete against Vodafone's similar mobile UC service.

Key questions answered

  • What is BT One Cloud mobile?
  • How does BT One Cloud mobile compare to Vodafone One Net?

Table of contents

Ovum view

  • Summary
  • Making mobile native to UC
  • BT in a better position to face off against competitors
  • Limited addressable market


  • Further reading
  • Author

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