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The Broadband Bundle Subscription Forecast: 2016–21 includes subscription forecasts for single-play, dual-play, triple-play, quad-play, and other combinations of consumer broadband bundles across 67 countries.


  • The total number of global broadband-centric bundle subscriptions will grow at a CAGR of 6.9% from 2015 to 2021.
  • Continued bundling growth will be driven by operators' desire to maintain their relevance in the marketplace and collect ancillary services (such as fixed voice, pay-TV, OTT TV, and increasingly small-screen mobile services) around the broadband proposition.

Features and Benefits

  • Identify the size of the broadband-based bundles market across four regions, eight subregions, and 67 countries.
  • Compare different markets and regions in terms of the size and expected growth of the broadband-based bundles market.

Key questions answered

  • Which markets are expected to grow faster in terms of their dual-play, triple-play, quad-play, and other combination bundle offerings?
  • What is the mix between double-play, triple-play, quad-play, and other bundle combinations? How will OTT TV affect the mix?
  • What is the bundle household penetration for Ovum's 67 country-level markets?

Table of contents


  • Introduction
  • Download 1: Broadband Bundle Subscription Forecast: 2016–21

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