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A detailed analysis of Brazil’s TV market, encompassing free-to-air and pay-TV platforms, as well as OTT video. The report includes subscriber numbers, market shares, revenues, and industry developments.


  • Ovum expects digital terrestrial television (DTT) to be the primary TV service in 68% of Brazil's TV households by 2021 as a result of the country's impending ASO.
  • Ovum forecasts that there will be 10.22 million 4K UHD TVs in Brazil by 2020, as consumers switch to more technologically advanced TV sets.
  • Advertising expenditure has fluctuated in recent years, but is expected to stabilize in the coming years, with Brazil's gross total TV ad spend increasing at an average rate of 4.8% between 2018 and 2021.

Features and Benefits

  • Gain detailed insight into Brazil's pay-TV and free-to-air (FTA) sectors through a comparison of leading operators' services and subscriber numbers.
  • Assess the performance of digital terrestrial television (DTT) within Brazil's TV market.

Key questions answered

  • What progress has been made in Brazil's switch to digital television?
  • How are Brazilian telcos, pay-TV operators, and broadcasters incorporating next-generation technologies such as 4K UHD into their services?

Table of contents


  • Introduction
  • Download 1: Brazil TV Update

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