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Introduction

Brands have been quick to associate themselves with music-oriented social media networks as part of a push to communicate with young audiences, and many are looking to place music at the center of the marketing mix.

Highlights

  • An increasing number of brands are viewing Musical.ly as a powerful marketing tool.

Features and Benefits

  • The research note looks at the latest brand initiatives to involve music in their marketing.
  • The note gives examples of innovative marketing efforts using evolving music-based social networking services.

Key questions answered

  • Why are an increasing number of brands viewing Musical.ly as a powerful marketing tool?
  • Why do brands need to realize that new, highly popular digital music platforms can do much more than deliver marketing communications?

Table of contents

Ovum view

  • Summary
  • The evolution in music and brand associations
  • Brand-associated background music
  • Brands becoming useful event partners

Appendix

  • Author

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