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The blurring of the lines between brands and high-profile musicians and performers is a common feature of today’s music industry as more and more artists lend their names to a wide variety of products and services.


  • During the last few years, an increasing number of celebrities have gone to great lengths to protect their intellectual property, with Taylor Swift becoming the latest star to attempt to build up her brand.

Features and Benefits

  • The research note analyzes some of the latest moves taken by artists to push the scope of brand and trademark protection
  • The research note details the intricate world of artist brand and trademark protection

Key questions answered

  • What is the situation with artist trademark protection in the UK?
  • What are the criteria for registering a trademark in the UK?

Table of contents

Ovum view

  • Summary
  • Artists and the importance of brand protection
  • UK trademark rights protection


  • Methodology
  • Author

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