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How violent revolution gave birth to a global brand

As bullets whistled down the streets and tear gas swirled through the air like a toxic fog, Florin and Mariuca Talpes knew that their lives would never be the same again.

Little did the couple know then that they'd go on to become two of their country's most successful business leaders.

In a country where private enterprise had been banned under the communists, neither of them had any experience of running a business, but they thought it was a risk worth taking despite some opposition within their families.

Today their business, Bitdefender, is one of the world's most popular providers of cyber-security and anti-virus software. With annual revenues of more than $120m (£85m) the firm is valued at $600m.


Rik Turner, senior analyst at consultancy firm Ovum, says that Bitdefender has played a "canny game" by being in both consumer and business markets, and by "doing licensing with other security vendors so that they can use its tech in their broader product portfolios".

 

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