skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of Belgium’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Cable remains the dominant platform but is in long-term decline as the remaining fifth of the population still using analog cable signals are churning to rival platforms.
  • IPTV has been the main beneficiary of cable churn, boosting Proximus’s success.
  • With pay-TV penetration so high, DTT has been extremely limited, as the primary service in just 1% of households.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Belgium
  • Assess the prospects for multiscreen/OTT initiatives in the Belgian TV market

Key questions answered

  • How is competition manifesting itself given Belgium's very high pay-TV penetration?
  • What have been the main moves undertaken by the major TV operators?

Table of contents


  • Introduction
  • Download 1: Belgium TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now