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Introduction

A detailed update of Azerbaijan’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The majority of TV households take DTH as their primary method of reception, almost all of which is free-to-air.
  • Analog switch-off is expected to be completed by the end of 2016, following several delays in recent years.
  • Foreign language regional content – especially from Russia and Turkey – remains very popular with domestic audiences despite a state-imposed ban.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Azerbaijan
  • Assesses the prospects for Multiscreen/OTT initiatives in the Azerbaijani TV market

Key questions answered

  • What are the recent multiscreen and SVOD developments in the country?
  • What will be the impact of the ban on foreign channels on DTT penetration?
  • What should the government do to discourage piracy?

Table of contents

Summary

  • Introduction
  • Download 1: Azerbaijan TV Update

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