skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

The improved presentation made possible by Aviva IQ and its eventual competitors should improve guests’ experiences and will have a positive impact on hosts’ revenue and ratings. The spread of services such as this will help cement sharing-economy sites as part of our world, though a more professional look could also draw renewed questions about short-term lodging sharing.

Highlights

  • Aviva IQ, or something like it, may be the tipping point that turns Airbnb from a popular niche service into the Uber of vacation lodgings. The phrase “or something like it” should not be ignored here. It is often the second entrant into a market that reaps the better results, learning from its predecessor’s mistakes or missed opportunities.

Features and Benefits

  • Identify an opportunity in the sharing economy.
  • Assess the benefits and potential drawbacks to the short-term lodging share industry.

Key questions answered

  • What is missing in sharing-economy customer engagement?
  • How is the lack of communications standards being addressed?

Table of contents

Ovum view

  • Summary
  • Polish and convenience will drive rentals and reviews
  • Short-term gains, long-term competition
  • Study the original, watch for challengers

Appendix

  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now