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A detailed update of Austria’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • UPC leads the pay-TV segment, followed by Sky Deutschland and Telekom Austria’s A1 TV.
  • Cable is rapidly being digitized. Leading cable operator UPC Austria hopes to migrate all subscribers to digital in 2017.
  • UPC Austria’s owner Liberty Global has rebranded its Austrian and Swiss operations to a unified UPC brand.

Features and Benefits

  • Provides an insight into how the pay-TV and TV advertising sectors are faring in Austria
  • Assesses the prospects for multiscreen/OTT initiatives in the Austrian TV market

Key questions answered

  • Why are IPTV and DTH prospering despite rapid cable digitization?
  • How is the OTT landscape shaping up in Austria, and what have been the local initiatives to counter global companies?

Table of contents


  • Introduction
  • Download 1: Austria TV Update

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