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A detailed update of Austria’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • UPC continues to lead the pay-TV market, taking 34% of subscribers in 2014, followed by Telekom Austria with 23% of the market total.
  • Cable is rapidly being digitized, but the process is not expected to be completed until after the forecast period.
  • DTT has made a limited impact but continues to grow slowly, serving as the primary TV service in just over 150,000 households.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Austria
  • Assess the prospects for multiscreen/OTT initiatives in the Austrian TV market

Key questions answered

  • Who are the leaders in the Austrian pay-TV market?
  • How far has cable digitalization come, and when is it expected to be complete?
  • What is the status of digital terrestrial in Austria, and will it have an impact on the pay-TV market in the long term?
  • How is the SVOD market shaping up in Austria?

Table of contents


  • Introduction
  • Download 1: Austria TV Update

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