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Introduction

A detailed update of Australia’s TV market, encompassing free-to-air and pay-TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The number of pay-TV subscribers is growing slowly, and the addressable market has become fairly saturated. Ovum forecasts pay-TV penetration will increase from 30% at the end of 2015 to 31% by the end of 2021.
  • Pay-TV operators are looking at low-cost options in order to attract subscribers who might not pay A$80–A$100 for a pay-TV service, but are willing to sign up if cheaper options are available.
  • With an objective of finding additional ways to reach subscribers, SVOD providers are adding support for smart TV, gaming consoles, tablets, and smartphones. Presto, for instance, has extended access to Android TV devices, Telstra TV, and Fetch TV, as well as added support for AirPlay.

Features and Benefits

  • Provides analysis on the IPTV and OTT players.
  • Lists key development activities across the pay-TV market.
  • Tabulates the OTT services in operation and next-generation TV offerings in the market.

Key questions answered

  • Which TV platforms will increase share in the next five years?
  • What are the latest developments in OTT services in Australia?
  • How is the digital TV (DTT) rollout progressing?
  • What is the impact of piracy on local TV players?

Table of contents

Summary

  • Introduction
  • Download 1: Australia TV Update

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