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Introduction

A detailed update of Australia’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Pay-TV penetration will peak at 31%. The number of pay-TV subscribers is growing slowly and the addressable market has become fairly saturated. Ovum forecasts pay-TV penetration to remain stable at 31% over the forecast period to 2022.
  • Difficulties increase for OTT video providers, with two major developments in 2016–17 bringing change to Australia’s crowded SVOD/VOD market. Foxtel closed down Presto to focus on its own Foxtel Play service and Quickflix was acquired by the US-based media group Karma Media. Other SVOD/VOD providers are expected to struggle to gain subscribers against Netflix and Stan.
  • FTA market remains soft, and broadcasters rely on digital services to stabilize revenue loss.

Features and Benefits

  • Provides an insight into how the pay-TV and TV advertising sectors are faring in Australia.
  • Assesses the prospects for multiscreen/OTT initiatives in the Australian TV market.

Key questions answered

  • What are the new services in Australia in traditional and online video?
  • What is the outlook for expansion and consolidation in Australia?

Table of contents

Summary

  • Introduction
  • Download 1: Australia TV Update

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