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Ovum’s TV data and forecasts for the Asia Pacific region include a full update of detailed metrics including pay-TV revenues, ARPU, operator forecasts and a breakdown between subscription and on-demand revenues for 15 countries.


  • Ovum's new research shows that the Asia Pacific region has just passed the half a billion pay-TV subscribers mark. Pay-TV revenues in 2015 are on target to reach, and surpass, $40bn for the first time.

Features and Benefits

  • Assess the prospects for digital terrestrial TV by comparing how it is progressing against other technologies in the Asia Pacific region
  • Gain a deep insight into how the Asia Pacific's pay-TV sectors are faring

Key questions answered

  • Are legacy analog cable TV services successfully upgrading to digital?
  • How does TV ARPU in emerging territories such as Pakistan and Vietnam compare with developed countries such as Australia and Japan?

Table of contents


  • Introduction
  • Download 1: Asia Pacific Pay-TV and FTA Data and Forecasts to 2020
  • Further reading
  • Author and forecaster

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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