skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This reports reviews the strategic options for communications service provider (CSP) digital strategies in Asia.

Highlights

  • The CSP industry structure is evolving. The middle ground of the past (integrated operators with bundled offers based on their own content services) will be depleted.
  • Some existing operators will fail to find a place. We expect the number of CSPs in Asia to fall as scale of investment and of operation becomes more important.

Features and Benefits

  • Evaluates the high-level strategies available to communications service providers as digital services reshape the telco market.
  • Assesses the digital and retail-based strategies of several communications service providers in the region.

Key questions answered

  • What are the main strategies for communications service providers in markets where digital services are becoming prevalent?
  • What are current examples of communications service providers implementing digital and retail-based strategies in Asia?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for communications service providers
  • Recommendations for regulators

Telco industry reconfigures with digital impact

  • Digital is changing the terms of competition
  • Regulators need a change of perspective
  • Different capabilities and investment are needed in each role

Smart operators emerge

  • Characteristics of smart operation
  • Leading smart contenders in Asia

Retail-focused alternatives to smart and integrated operation

  • Characteristics of retail-focused service providers
  • RCP operation in Asia

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.

  • Service Provider Markets

    5G is here – almost – with the launch of Verizon 5G Home

    ByMike Roberts 01 Oct 2018

    Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.

  • Consumer & Entertainment Services, Service Provider Technolo...

    When Netflix runs out of steam

    ByRob Gallagher 05 Dec 2018

    Never underestimate the power of one big idea – and one company's ability to deliver on its promise. But no single idea has infinite potential. Sooner or later, Netflix will need to look beyond the limits of its current business model.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now