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Introduction

In April 2015, Ovum investigated the changing market adoption, consumer satisfaction, and technology value propositions offered by today's MAM systems.

Highlights

  • The survey encompassed six media sub-verticals: broadcasting (TV), advertising agencies, post-production, music labels, film studios, and sports franchises.

Features and Benefits

  • Assesses levels of MAM adoption and relative satisfaction among media enterprises in Asian markets, with an emphasis on India and Australia.
  • Explores MAM adoption rates across Asian markets.

Key questions answered

  • What are media enterprises' budget spending plans for MAM systems in Asian markets?
  • What is the perceived annual return on investment of MAM systems?

Table of contents

Summary

  • Introduction
  • Download 1: Asia is at the Forefront of Media Asset Management to Production Asset Management Evolution

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