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AWS and public cloud are becoming embedded in large enterprises in a way that systems integrators and telcos have been for many years. But SIs and service providers need to work with public cloud to avoid displacement.


  • AWS owes its success to a laser-like focus on engineering solutions to business IT problems.
  • AWS uses its sales force and local professional services organization as its ear to the customer, in a way that contrasts with IT services providers' previous top-down "we-know-best" strategy.

Features and Benefits

  • Understand how IT service providers will need to adapt to stay relevant to enterprise customers in the “all-in” cloud era.
  • Understand what's driving AWS's focus on large enterprise.

Key questions answered

  • How has AWS become enterprises' new best friend?
  • How can IT services providers stay relevant in the public cloud era?

Table of contents

Ovum view

  • Summary
  • AWS wants to embed itself in the enterprise
  • AWS and public cloud have replaced private cloud as the place most large enterprises want to get to
  • As public cloud becomes a core enterprise technology, SIs must adapt to the new reality


  • Further reading
  • Author

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