skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Ovum believes architecting artificial intelligence begins with data. Ovum offers eight data-to-action techniques to help lay the foundation for architecting AI.

Highlights

  • Eight data-to-action techniques can bring AI to life.

Features and Benefits

  • Advises how enterprises should choose AI vendors and the considerations for partnership.
  • Identifies eight data-to-action-techniques necessary to lay the foundation for architecting AI.

Key questions answered

  • What are the initial steps in architecting AI for next best action?
  • How can vendors carefully match customers' specific business challenges to AI needs?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Eight data-to-action techniques to bring AI to life

  • Conduct a data audit
  • Ensure that data governance includes GDPR qualifications
  • Seek out devices to connect to the Internet of Things
  • Consider beacon data
  • Connect the offline and online journeys and attributes
  • Apply customer identity management techniques
  • Build a connected customer graph as an information framework
  • Consider which models best suit your needs

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now