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Introduction

Apple Music is set to hit the ground running. However, those who expected cool Apple to innovate in the streaming space need to think again as it has designed a service which is pretty much a grab bag of features already out in the market.

Highlights

  • All Apple needs to do is provide a good, dependable music streaming service akin to Spotify’s and its marketing clout and the huge global penetration rate of its consumer electronics devices should ensure that becomes market leader.

Features and Benefits

  • The research note details what we should expect from the soon to launch Apple Music subscription service
  • The research note provides an assessment on how the launch of Apple Music will affect the wider streaming sector

Key questions answered

  • What is Apple Music and what will it deliver when it launches at the end of June?
  • What effect will the launch of Apple Music have on the wider music subscription streaming sector?

Table of contents

Ovum view

  • Summary
  • Apple Music takes the best of the rest
  • Taking down the market leader
  • Apple Music launch has benefits for all

Appendix

  • Author

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