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Introduction

This report delves into Ovum’s App Ecosystems Forecast: 2018–23, examining the trends that are shaping the burgeoning mobile apps market, and analyzing the key aspects of its evolution over the next five years.

Highlights

  • App monetization is surging, despite flagging download growth. End-user-spend app revenue will grow by 43% over the next five years, from $99bn in 2019 to $142bn in 2023, even though downloads are set to grow by only 16%.
  • Mobile games’ share of total app revenue will fall, as users turn to app stores to pay for an ever-wider array of services.
  • AR is becoming a mobile-first technology and will further encourage the migration of e-commerce to mobile apps.

Features and Benefits

  • Find out what trends are shaping the burgeoning mobile apps market.
  • Find out how the mobile apps market will evolve over the next five years.
  • Find out where the mobile apps market’s biggest revenue opportunity will lie over the next five years, both in terms of ecosystem and geography.

Key questions answered

  • What are the trends shaping the burgeoning mobile apps market?
  • How will the mobile apps market evolve over the next five years?
  • Where will the mobile apps market’s biggest revenue opportunity lie over the next five years, both in terms of ecosystem and geography?

Table of contents

Summary

  • Introduction
  • Download 1: App Ecosystems Forecast Report, 2018–23

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