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Ovum's ICT Enterprise Insights 2018/19 survey revealed that 42% of premium content owners highlight time to market, rights and royalties revenue leakage, single user experience (UX) personalization, operational productivity, and hybrid direct-to-consumer (D2C) monetization avenues as top-five business priorities in the next 12–18 months. Furthermore, as investments in local content and media transformation projects surge to create a robust multiscreen TV and video service offering, this demand for modernization will increase pressure for orchestration of the content supply chain and continually improving operational workflows. At the Amdocs Singapore Summit in June 2019, the company highlighted its long-term strategy and technology roadmap, which is targeted toward making life easier for broadcasters, digital service providers, film studios, sports franchises, video gaming, and retail brands by building an agile connected multiplatform TV and video ecosystem with a lower total cost of ownership (TCO). Ovum believes that Amdocs Media's highly unified but modular approach of leveraging its core competencies around media repurposing (Vubiquity), monetization and retention (Vindicia), and engagement (ULM and Projekt202) workflows will not only improve profitability margins but will also assist in expanding local market penetration in the digital media landscape.

Managed vertically integrated content supply chain capabilities are crucial differentiators

In today's highly fragmented and competitive multiscreen TV and video services market, a majority of local and premium content owners are gradually moving toward launching niche D2C (OTT) services to improve their average revenue per user (ARPU) and engagement rates and to reduce churn. This paves the way for

  • multiformat data management (in-house vs. third party) across geographies

  • pre-embedded multifaceted rights across screens, devices, and markets

  • hybrid monetization, subscription billing, and a payment platform (a combination of subscription, transaction, and advertising) that includes credit cards; debit cards; ACH, ELV, and mobile payments; and other regional modes of payment

  • personalization of the single user experience within a larger household and over the engagement lifetime

  • end-to-end automated operational and content supply chain workflows

  • a diversified partner ecosystem with real-time onboarding support to meet continually changing media transformation project needs

  • agile back-office operations (including customer relationship management).

Although Amdocs Media has built most of its vertically diversified core competencies across the content supply chain via inorganic expansion – streamlining media repurposing (prepackaged local, regional, and global rights), media monetization (multiple payment, billing, and digital services revenue mix), and engagement (single digital user lifecycle management) – in the past 12 months it has been steadily investing in offerings that lower business pain points in agility, scale, and reach. The company is primarily focusing on hybrid cloud and open source architecture frameworks as well as embedding cognitive services (AI) across the content supply chain workflows to help premium content owners to orchestrate and modernize at lower TCO on a sustainable basis.

As spending on media transformation projects surges, premium content owners will increasingly embrace technology vendors with multiple unique capabilities for their multiscreen TV and video services:

  • real-time launch of newer local digital services: agile backbone (hybrid cloud architecture)

  • meet newer business requirements on the go: utilizing integration middleware-centric back-end framework (microservices)

  • operational productivity: managed content supply chain tightly integrated with operations workflow and professional services such as consulting to improve ROI

  • reduce churn: subscription management and retention and next-generation customer relationship management

  • enhance ARPU: personalized UX/UI for every single digital user lifetime everywhere (consulting and experience-design-led ROI monitoring)

  • faster time to market: prepackaged content rights and unified contract administration support tightly embedded with content supply chain workflows.

Ovum believes that as inorganic growth (strategic partnerships and acquisitions across the content supply chain) lies at the core of Amdocs Media's strategy, its managed professional services portfolio and its horizontally integrated content rights repository will enable higher penetration across regional broadcasters, digital service providers, and video gaming segments in the long run to create scalable multiscreen TV and video services.



Kedar Mohite, Principal Consultant, Media Technology

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