skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view


Several key API management vendors have added or strengthened API technical and strategy consulting capabilities over the last 12 to 18 months. This “add on” to an API management solution represents a growing market opportunity and is a critical capability for functioning as a “strategic partner” for digital business initiatives. This trend has translated into comprehensive enterprise API management packages that deliver strategy workshops and ongoing guidance/reviews with the core API management solution to help achieve success with digital business initiatives involving the use of APIs.

Moving away from theoretical frameworks to the practicalities of digital business initiatives involving the use of APIs

In the past API management vendors have left money on the table when it comes to API strategy consulting services. Some of the frameworks on “API-led digital transformation” that are in circulation over the web or otherwise were developed a few years ago by system integrators (SIs) that were happy to exploit opportunities redirected from API management vendors. However, in some cases, these frameworks and strategy maps were devoid of the practicalities of the groundwork that needs to be done for realizing success with an enterprise API initiative. Some included too many steps or only a limited number, with many disconnects in between. Needless to say, these frameworks and strategy maps were of little relevance to the requirements of their customers.

Realizing this gap in the market, some of the key API management vendors decided to develop and strengthen their API strategy consulting capabilities, and were relatively well placed in terms of API technical consulting capabilities. For example, IBM introduced its API Economy Workshops for Transformation in 2015. This combination of three workshops covers aspects including API-led digital business opportunities, architecture and implementation considerations, and business plan for API initiatives. In addition, IBM provides consulting services via four types of engagement:

  • API pilot, six to eight weeks in duration

  • API enablement and integration, six to 24 weeks in duration

  • Enterprise digitization, one to five years in duration

  • API lifecycle managed services.

These services are delivered via a range of IBM teams, including middleware, global business services, MobileFirst, and industry specialists.

MuleSoft also announced customer success elements as part of Anypoint Platform Solution package in Q2, 2015. Customer success elements include:

  • MuleSoft Catalyst program: customer journey development, business value assessment, and value realization readouts

  • Core journey services: rapid start training/enablement services and technical architecture reviews

  • Best-practice accelerators: core services workshop, API design workshop, and API blueprint

  • Platform-level support experience: premium reporting/reviews and quarterly engineering reviews.

It is clear that API technical and strategy consulting services enable API management vendors to develop deeper engagement with customers, and a few have already secured good business in this regard. It is quite obvious that this is an ideal option for customers, because they can engage with technologists, architects, product managers and developers who have real-world experience and expertise in APIs. All of these factors increase the chances of achieving success with enterprise API initiatives. Ovum identified this as a key trend in the recently published Ovum Decision Matrix on API management solutions.



Saurabh Sharma, Senior Analyst, Infrastructure Solutions - Middleware

Recommended Articles

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now