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Introduction

This report evaluates and sizes the Android TV opportunity for Google and its partners. It contains Ovum's forecasts for Android TV set-top boxes and sets out the future of Google's middleware platform for TV, including where the best opportunities associated with Android TV lie for all players in the TV ecosystem.

Highlights

  • Excluding markets where there are regulatory impediments, Android TV will grow to capture almost a quarter of global set-top-box (STB) shipments in 2022.
  • Android TV has enhanced the reputation of its adopters. In offering something distinctly different yet reliable, Android TV operators have shifted the competitive dynamic in multiple markets.
  • With Android TV Operator Tier, Google has demonstrated its commitment to Android TV and has further alleviated operator concerns.

Features and Benefits

  • Assesses the best opportunities associated with Android TV for each set of players in the TV ecosystem.
  • Compares Android TV to its potential competitors in the market.
  • Provides a SWOT analysis for Google's TV strategy.
  • Provides a global and regional forecast for Android TV installed base and shipments.
  • Identifies the various Android TV form factors.

Key questions answered

  • What has Google changed over the last few years in relation to its TV strategy?
  • How will Android TV fare in various regional markets?
  • What are the advantages, opportunities, weaknesses, and threats for Android TV?
  • What are the different routes to market for operators with Android TV?
  • What are the drivers for the adoption of Android TV?

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