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This PowerPoint-based report analyzes the potential for converged multi-device ecosystems from a quantitative and qualitative perspective, with a particular look at Google's Android.


  • Android 2020 will still be all about smartphones and tablets, with TVs and wearables making up less than 8% of all Android device sales.
  • According to survey conducted across 100+ developers, connected TVs and wearables have captured the interest of more than half of app developers.
  • Survey results show that Apple and Samsung gained in excess of 4% and 2% smartphone market share uplift from multi-device users.

Features and Benefits

  • Quantifies multi-device ownership and its impact on brand loyalty
  • Provides unit sales forecasts for Android, Android TV, and Android Wear
  • Features a SWOT analysis of the top five converged platform players, namely Google, Apple, Microsoft, Facebook, and Amazon

Key questions answered

  • Will Google extend Android's mobile domination to TV devices and wearables?
  • What is the end goal for Google as a converged platform leader?

Table of contents


  • Introduction
  • Download 1: Android 2020: Beyond Smartphones and Tablets

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