skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Natural language processing (NLP) technology is changing analytics on two different levels: enabling users previously unexposed to analytics to work with data, and enabling enterprises to unlock untapped data sources.

Highlights

  • At the user interface (UI) level, NLP lets users search, filter, and analyze data sets in natural language, without the need to code.

Features and Benefits

  • Evaluates recent applications of NLP technology and how it is changing the way users interact with analytics solutions.
  • Identifies how NLP-powered analytics solutions can help glean insights from previously untapped data sources.

Key questions answered

  • How is NLP changing the way users interact with analytics solutions?
  • How can NLP-powered analytics solutions help glean insights from previously untapped data sources?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Natural language search, preparation, and analysis brings analytics to new audiences

  • Query data on your own terms
  • Data preparation as easy as ABC
  • Advanced statistics is no longer a foreign language

Natural language output helps all users to understand their data

  • Natural language generation: when your data does the talking
  • Building trust with natural language explanation

NLP unlocks more data sources

  • Shedding light on some dark data
  • Getting emotional with NLP
  • Moving toward market consolidation

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now