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The importance of watching high-quality content on the home TV continues to grow. Linear TV viewing is not going away and OTT content is joining traditional pay-TV content services. While content is king, QoE (quality of experience) is a key service differentiator as home-based viewers have choices regarding their service providers.

While QoE is not a new concept, few service providers have tried to measure end-user QoE. Instead, operators have resorted to increasing downstream bandwidth. However, more bandwidth does not necessarily improve QoE and with increasing sophistication of video services, audiences are becoming more demanding regarding picture quality, instantaneous channel changing, and multiscreen viewing, for example. In addition, viewers are influenced by previous viewing experiences and expectations.

Service providers are seeking a standard approach to measuring QoE across their wireline networks. They want to be able to test QoE over time and without relying on qualitative feedback from customers. Consequently, Huawei, a major communications and IT equipment, software, and services vendor, has developed a QoE measurement solution called U-vMOS (User/Unified/Ubiquitous video Mean Opinion Score).

This report examines the use of U-vMOS in measuring QoE for wireline-based video in three European countries – Germany, Spain, and Italy. In addition, the results of an extensive customer QoE survey are presented along with a comparison of the quantitative U-vMOS results to the qualitative survey responses.

The role of U-vMOS in QoE standardization

Key messages
  • Driven by requests from service providers, Huawei has developed a methodology called the User/Unified/Ubiquitous video Mean Opinion Score (U-vMOS) to help telcos measure the quality of the streaming video their subscriber customers receive
  • Wireline video quality is a major issue for consumers, and remains a key consideration for their pay-TV service loyalty – or churn decision – today


Analyst white paper Wireline Video QoE Using U-vMOS

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