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Satya Nadella is now in full control of the Microsoft empire, but is it still the place to be if you want to build a thriving IT business?


  • Microsoft set out its stall for the year ahead and engaged with its most important partners at its Worldwide Partner Conference (WPC).

Features and Benefits

  • Learn about the three platforms that matter the most to Microsoft in fiscal 2016.
  • Discover why Microsoft is so bullish about Windows 10.

Key questions answered

  • Is the Microsoft ecosystem still the place to be if you want to build a thriving IT business?
  • What lies ahead for Microsoft customers and partners?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for Microsoft partners
  • Recommendations for enterprises

Microsoft sets out its stall for the year ahead and engages with its most important partners

  • Microsoft kicks off its fiscal year with its partners
  • Partners unlock the business value of Microsoft technology
  • Hardware vendors still play a major role in the Microsoft ecosystem

Microsoft executives signpost what really matters in the year ahead

  • Microsoft executives walk partners through the company's key themes and primary offerings for the year ahead
  • Nadella describes the journey ahead
  • The era of more personal computing
  • Reinventing productivity and business processes
  • Building the intelligent cloud
  • Product innovation and channel evolution

Microsoft introduces new upsell opportunities and business development openings for partners new and old

  • Microsoft is set to go head-to-head with IBM in the world of cloud-based analytics
  • Office 365 moves into the world of telcos and carriers

Microsoft remains bullish about Windows 10, predicting it will be everywhere: on big screens, small screens, and no screens

  • Partner skepticism for Windows 10 is understandable
  • Project GigJam heralds the approach of "self-build" productivity apps
  • Microsoft invests in software for devices that are mobile
  • Microsoft will continue to build Lumia smartphones…although probably not by its own hand
  • HoloLens is a new device category with plenty of business potential

Microsoft talks about trillions of dollars of revenue related to the Internet of Things, ranging from devices to services

  • Windows 10 will power devices with big screens, small screens, and no screens
  • Internet of Things: Microsoft has plenty to offer partners

For Microsoft's partners, the year ahead is all about trust, opportunity, and profitability

  • Building a trusted cloud in an uncertain world
  • More opportunities for independent software vendors
  • Microsoft helping partners achieve more profitability
  • Microsoft and partners achieving more together
  • What is this "new Microsoft" and what is it thinking?

Microsoft is working hard to hold on to the hearts and minds of its customers and partners

  • Satya Nadella is a man on a mission


  • Further reading
  • Author

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