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There is no question that chat bots have the potential to be highly disruptive, but we believe it is an overstatement to say that they will "kill" apps (at least not in the short to medium term).


  • For chat bots to have a significant impact on the app economy, they must do what apps can do but better, otherwise there will be little incentive for users to desert traditional apps.

Features and Benefits

  • Explains why chat bots are such an appealing proposition
  • Explains why messaging players are opening their platforms to chat bots.

Key questions answered

  • Why are chat bots being integrated into messaging platforms?
  • What is the state of the traditional app ecosystem? How are dynamics changing?

Table of contents

Ovum view

  • Summary
  • Chat bots are generating a lot of hype
  • App dynamics are changing…
  • Chat bots face multiple challenges


  • Further reading
  • Author

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