This spreadsheet projects AI assistant active users and device installed base for the 2019–24 period for 20 countries, four regions, and eight subregions. Splits are provided by device type (smartphones, tablets, smart home, wearables, VR headsets, TV sets, set-top boxes, and media streamers) and by AI assistant (Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana, and Samsung Bixby).
Europe, Middle East & Africa team: +44 (0) 207 017 7700
Asia-Pacific team: +61 (0)3 960 16700
US team: +1 212-652-5335
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