skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Announcements at the recent Adobe Summit are further proof that Adobe is willing to transform from providing creativity tools for marketers to enabling a data-driven experience culminating in enterprise customer engagement.

Highlights

  • The Adobe Experience Platform and Adobe Audience Manager power Adobe's new real-time customer data platform (CDP).
  • Adobe Experience Cloud solutions now include integration with the ServiceNow Platform.

Features and Benefits

  • Assesses how the Adobe Experience Platform will enhance customer intelligence and tame big data.
  • Reviews how partnerships with Microsoft and LinkedIn will elevate account-based marketing (ABM).

Key questions answered

  • How will the Open Data Initiative underpin transformational customer engagement?
  • How will the ServiceNow partnership signal employee and customer convergence?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for Adobe

Adobe Experience Platform powers Adobe's new real-time customer data platform (CDP)

  • Adobe looks to tame big data
  • Adobe Sensei AI services serve as an intelligence layer to connect data and content
  • Customer journey intelligence gets enhanced

Partnerships with Microsoft and LinkedIn elevate ABM

  • Account-based engagement is the next evolution

Adobe launches conversations-based experience for Marketo

  • Adoption of conversational AI will become paramount

ODI to enrich data feeds and start Partner Advisory Council

  • ODI underpins transformational customer engagement

Adobe Experience Cloud solutions to integrate with the ServiceNow Platform

  • ServiceNow partnership signals employee and customer convergence

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now