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In 2013, Verizon embarked on revamping its enterprise channel program to improve its distribution for the SMB segment. This project was quickly expanded to cover all segments.


  • This review of Verizon’s journey provides key learnings on improving channel programs along with Ovum’s insight about Verizon’s progress and success. Ovum provides some insight to channel programs and the journey for Verizon.

Features and Benefits

  • Understand some of Verizon's major investments for its channel program.
  • Get some insight on Verizon's channel program success and future roadmap.
  • Evaluate your own efforts in channel development and related support.

Key questions answered

  • What did Verizon do to improve its channel program?
  • What are some key learnings in new channel programs?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Verizon's journey to channel success

  • How it started and how it grew
  • Challenges
  • Major investments
  • Channel program progress to date

The channel road ahead

  • Going beyond standard models and expanding globally
  • Next steps – continuing global expansion and XO integration


  • Methodology
  • Author

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