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Introduction

In the second of Ovum's 5G trackers, the "do nothing" pricing strategy has turned around.

Highlights

  • South Korean operators are charging for some 5G-enabled media services, including VR and AR content. Other data monetization strategies including bundling cloud gaming but only on premium plans.

Features and Benefits

  • This report shows the South Korean incumbents plans in full - including showing basic differentiators and value-added service differentiators.
  • We also profile 5G plans in Germany, noting the 5G price premium over 4G and highlight segmentation strategies.

Key questions answered

  • What do the South Korean operators include in their 5G service platforms, and what is the upsell opportunity?
  • What is the 5G premium in Germany and what segmentation already exists?

Table of contents

Summary

  • Introduction
  • Download 1: 5G Consumer Broadband Pricing Report: 3Q19

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