skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Of the 68 5G plans tracked in 3Q19, 13 included true unlimited data from three operators: Vodafone UK, Vodafone Germany, and T-Mobile Germany. One operator introduced speed tiers for 5G, Vodafone UK.


  • There was a general lack of innovation this quarter, with only two operators bringing 5G-rich services to market (cloud-gaming) in 3Q19.

Features and Benefits

  • This tracker update continues to build out the 5G pricing story, assessing what is included in the 5G bundle, but also what is missing.
  • The tracker will help still-to-launch 5G operators determine what upsell levers to embellish in their 5G offerings.

Key questions answered

  • What are the key differentiators in a 5G plan?
  • What 5G-rich services are being bundled for consumers?

Table of contents


  • Introduction
  • Download 1: 5G Consumer Broadband Pricing: 3Q19

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now