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Introduction

This presentation analyzes 4G network rollouts and subscriber growth in the five largest mobile markets in Europe.

Highlights

  • Network rollout and pricing are key components of 4G uptake. EE reached 1 million 4G subscriptions 10 months after launch, in 3Q13, at which point its network covered 60% of the UK population. It added almost 6 million 4G users in 2014 as it expanded to 80% population coverage, moved to no-premium 4G pricing, and introduced prepaid 4G plans.

Features and Benefits

  • Assesses how different network rollout strategies impact subscription growth and market share.
  • Shows which operators have the largest 4G networks in terms of population coverage.

Key questions answered

  • How does 4G network launch timing affect subscription growth and market share?
  • How does 4G network expansion affect subscription growth and market share?

Table of contents

Summary

  • Introduction
  • Download 1: 4G in Western Europe: Network Expansion and Subscriber Growth

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