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Introduction

This report highlights major trends in TV technology that are predicted to emerge in 2020.

Highlights

  • Smart TVs are also eating into streamer market share because they are increasingly incorporating streamer features with app stores and operating systems such as Roku, Android TV, Amazon Fire TV, and OEM in-house systems.
  • Chinese smartphone-first OEMs are now building smart TVs, potentially boosting the share of smart TVs within the home media device segment.
  • Manufacturers such as Huawei are testing the market with 5G TVs, potentially forcing other panel manufacturers to follow suit, and 8K panels can potentially further fuel smart-TV replacement cycles.

Features and Benefits

  • Identifies the major upcoming trends in the TV technology ecosystem in the next 12 months.
  • Advises players across the value chain on how best to respond to upcoming TV tech innovation.
  • Forecasts the growth of currently niche technologies such as 5G and 4K.

Key questions answered

  • How will 5G boost the online media and entertainment space?
  • What will industry players be looking for in major upcoming events that will be broadcast in 8K?
  • What is the profile of smartphone manufacturers launching their own line of smart TVs?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for technology vendors
  • Recommendations for service providers and platforms
  • Recommendations for content providers

In 2020, 5G-compatible home media devices will appear

  • As it enters the home, 5G will blur the divide between fixed broadband and mobile data for content consumption
  • 5G home devices will spark a change in how media streaming is consumed

The first big test of 8K TV broadcast will be in 2020

  • The commercial case for 8K will be tested at the Olympics
  • 8K requires a variety of content, not just major sporting events, to stand a chance of being commercialized

Mobile manufacturers will start venturing into the smart-TV space

  • Chinese mobile-first manufacturers are the first in breaking out from handheld to home screens
  • Confidence in smart TVs as a long-term replacement for media streamers is growing stronger

Appendix

  • Methodology
  • Further reading
  • Author

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