skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


5G is only one aspect of the attractive revenue potential that smaller firms represent in 2020 as they invest progressively more on building secure, customer-focused, and data-centric digital environments – and seek expert partners to help manage them.


  • Ovum identifies five workstyles in the human workforce and has mapped them to 5G attractiveness – highlighting that SMEs are key beneficiaries.
  • Forty percent of SMEs plan to increase their current expenditure on digital advisory. Support now rivals price in SME-buyer importance.

Features and Benefits

  • Ovum advises how to increase customer lifetime value at the volume end of the B2B market.
  • Ovum advises how to craft outcome-based value propositions for a pragmatic, largely non-technical B2B decision-maker who cares only about results.

Key questions answered

  • What are SMEs prioritizing in digital expenditure in 2020?
  • Who are the most dangerous competitors for SME wallet share in 2020?
  • How should service providers ensure successful SME engagement in 2020?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers

5G will accelerate microbusiness cord-cutting

  • 5G must be part of a wider productivity bundle
  • Service providers must target 5G-friendly workstyles

Digital advisory will become a distinct service class for SMEs

  • New services go beyond break/fix support and target transformation

"Banal" competitors will grab more SME digital expenditure

  • Familiar names may eat your lunch


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now