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Service providers have seen the smart home as a great opportunity to either attack adjacent markets with new propositions, or further develop their own service offering with new, more advanced features, but this doesn't scale for the mass-market.


  • Home security remains the biggest driver for smart home devices. It continues to be the use-case that has the biggest appeal and relevance to the consumer market. However, much still needs to be done to fully unlock this potential.
  • Single-purpose devices will dominate growth. The mass-market consumer will buy simple, single-purpose solutions that meet their specific needs rather than an all-encompassing smart home platform.
  • Smart care continues to offer promise but will be tough market to crack. Consumer interest in assisted living and smart care solutions remains high, even if the technology is not directly relevant to them currently. This suggests a good long-term future for this market, but it will be a complex one for service providers and vendors to operate in.

Features and Benefits

  • Evaluates the biggest trends in the smart home services market in 2020.
  • Assesses the best strategy for success for telco service providers.

Key questions answered

  • What are the big trends for smart home services in 2020?
  • How can service providers monetize this market?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Making people feel safe remains the key driver for smart home

  • Home security scores highest across size, need, and interest
  • Vendors still need to innovate to unlock barriers to adoption

Standalone, "stovepipe" solutions will dominate the market

  • The growth for large smart home platforms will be limited
  • Service providers need to think outside the box as vendors capitalize

Smart care continues to offer promise

  • Consumer interest in smart care will continue in 2020
  • Monetizing the opportunity remains a challenge

Telcos will shift to a more supportive role in the smart home

  • The telco is the reluctant winner when it comes to connected home
  • Broadband providers need to invest in the connected home now


  • Methodology
  • Further reading
  • Author

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