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Introduction

5G promises to open up new, exciting possibilities of what can be delivered over them. But how well will these use cases translate into fruitful bundling partnerships between 5G network operators and OTT media companies?

Highlights

  • Ovum predicts that 2020 will see cloud gaming come to the fore on the 5G media bundling front, closely followed by partnership opportunities in the live-sports streaming space, and that 5G-bundling-derived media revenue will start to take off
  • New partnership opportunities will arise from live-sports streaming. Carriers see large sports events as ideal use cases for 5G and, despite their broadcaster ambitions, many will be looking to strike bundling deals with the growing number of OTT sports-streaming providers – with direct-to-consumer (D2C) offerings from sport rights holders presenting the hottest partnership prospects.
  • 5G marketing push will start compensating for plateauing 4G media bundling revenue. 2020 will not see the full takeoff of 5G telco-OTT media bundling revenue but will provide the ramp up for a big acceleration in growth the following year.

Features and Benefits

  • Find out which 5G media use cases will provide the most immediate prospects for telco-OTT bundling partnerships.
  • Find out what other media services will join the telco-OTT media bundling staples of video and music-on-demand streaming services.

Key questions answered

  • Which 5G media use cases will provide the most immediate prospects for telco-OTT bundling partnerships?
  • What other media services will join the telco-OTT media bundling staples of video and music-on-demand streaming services?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Cloud gaming will challenge video's dominance

  • Cloud gaming will be the largest contributor to 5G media bundling revenue in 2020
  • Own-brand ambitions should not stop either carriers or cloud-gaming providers from seeking partnerships

New live sports partnership opportunities will arise

  • Rights holders' D2C offerings will make hot partnership prospects
  • Carriers' broadcasting ambitions will be a big barrier but not insurmountable

5G will start boosting flagging bundling revenue

  • Next year will see a ramp-up for full takeoff in 2021
  • A means to an end rather than an end in itself

Appendix

  • Methodology
  • Further reading
  • Author

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