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The "how to charge consumers for 5G" question has kept CEOs awake in 2019, and it will continue to do so in 2020.


  • The report discusses how 5G pricing models need to evolve in 2020 so that telcos can monetize the new consumer.
  • The report looks at what is bundled around mobile, and what new services/apps could emerge in 2020.

Features and Benefits

  • Identifies key 5G pricing trends around new, unlimited services and early segmentation.
  • Analyzes why the mobile-only consumer is a part of the early 5G pricing story.

Key questions answered

  • How should operators price and evolve their 5G services in 2020 with a view to driving upsell opportunities?
  • What key differentiators should operators include in their tariffs for 5G to engage the consumer and monetize them?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

How to charge consumers for 5G will continue to be a conundrum in 2020

  • Some 40% of 5G plans include unlimited data buckets
  • 2020 5G pricing should not be marred by cutthroat competition

5G needs a large dose of new services innovation

  • OTT video and social media gain prominence in mobile bundles
  • It is time for eMBB services to emerge as a 5G differentiator

Larger affordable 4G/5G data buckets sway consumers to go "mobile-only"

  • Almost a quarter of households will be "mobile-only" in 2020
  • Expect more segmentation; it is already happening with 5G


  • Methodology
  • Further reading
  • Author

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