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5G will be the biggest trend to shape the US market in the coming year. Other trends that will shape the US market include the ongoing shift toward OTT video content and the blurring lines between core telecoms services and content.


  • The 5G era is set to begin in the US, with much of the activity being in the mobile segment, where we will see the first nationwide mobile 5G network by 2020.
  • US operators have been seeking out major deals to maintain relevancy in a new market reality, whether its gaining control of content or gaining scale for 5G.
  • Pay-TV providers are working hard to stay relevant in an increasingly OTT world; this includes launching their own OTT video services and making their STBs a one-stop shop for popular content like Netflix.

Features and Benefits

  • Learn about mobile and fixed 5G forecasts in the US along with deployment plans.
  • Learn how traditional pay-TV providers are working to stay relevant in the face of competition from OTTs.
  • Compare unlimited plan offers from major US operators.

Key questions answered

  • What are operators' fixed 5G plans in the US, and when will we see this technology start to make an impact?
  • What are the varying mobile 5G deployment methods in the US? And what is the five-year forecast for mobile 5G?
  • How have US operators used M&A to maintain relevancy in a new market reality?
  • How do US operators use unlimited plans to differentiate?
  • What are traditional pay-TV providers doing to fend off the OTT threat?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers

The 5G era is set to begin

  • Early 5G leaders will emerge in mobile and fixed segments

US operators seek out major deals to maintain relevance in a new market reality

  • AT&T bought Time Warner to gain control of the content piece of the puzzle
  • T-Mobile and Sprint will merge to be a formidable 5G competitor in the US market
  • Comcast battled Fox for Sky to advance its global reach

US operators compete for mobile customers in a highly penetrated market

  • Operators use unlimited plans to differentiate, and these plans will continue to be tiered and to vary
  • More cable operators throw their hats in the ring for wireless

Pay-TV providers work harder to stay relevant in an increasingly OTT world

  • Operators launch own OTT video services
  • Operators look to transform the pay-TV experience with cloud-based TV platforms


  • Methodology
  • Further reading
  • Author

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