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This reports looks at how video gateways in the home will evolve in 2019, and what that will mean for service providers and vendors.


  • As media streamer sales decline, vendors will integrate smart features into other TV products.
  • Voice control will start to sit more prominently alongside the remote control.
  • STBs and media streamers will support the growth and evolution of 4K content.

Features and Benefits

  • Identifies key consumer tech trends to watch out for in 2019
  • Predicts the rise of smart set-top boxes and streamers
  • Makes recommendations for service providers, vendors, and content providers

Key questions answered

  • Is Google expected to dominate operator partnerships in the deployment of set-top boxes based on Android TV?
  • Who do media streamer vendors need to target to steady sales?
  • When is it best to invest in 4K-compatible equipment?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for technology vendors
  • Recommendations for service providers and platforms
  • Recommendations for content providers

Android TV will have 80-plus pay-TV partners by Google I/O 2019

  • New telco-TV operators will flock to Android TV
  • App usage on TVs will become more commonplace

Voice control of STBs will become more popular

  • Voice and remote control: coexistence will become the norm
  • Voice control will change how content is accessed

4K STBs will be central to the impending boom in UHD content

  • 4K STBs will be driving the evolution to UHD
  • The premium 4K boom will attract investments across the video value chain – but not everywhere

As media streamer sales slow, vendors will be forced to get creative

  • Media streamer sales will begin to decline across mature markets
  • White-label solutions and feature integrations are the way forward


  • Methodology
  • Further reading
  • Author

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