skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report aims to answer the following questions: What are the new hot areas emerging in the mobile app space? What new partnership opportunities will arise? How are the dynamics between app publishers and platform owners developing?

Highlights

  • Mobile AR revenue will take off. In 2019, mobile AR revenue will far exceed the levels it achieved during the heights of the Pokémon Go craze two years ago. Beyond gaming, a plethora of other use cases are emerging for the technology, including product sampling, navigation, education, and messaging.
  • 5G rollouts will boost bundling drive. A new “killer app” exclusive to 5G is proving elusive, but video is likely to provide new opportunities in the areas of live sports and e-sports. 5G will greatly boost premium video revenue derived from telco-OTT partnerships.
  • Netflix and Spotify are bypassing Apple’s hefty billing “tax” in the App Store, as antitrust regulators begin to get tough with the GAFA giants. If Netflix and Spotify can cut off iTunes billing without negative consequences, other media app publishers are likely to follow in their footsteps.

Features and Benefits

  • Find out what new hot areas are emerging in the fast-moving mobile app space.
  • Find out what new partnership opportunities will arise in the mobile app space.
  • Find out how the dynamics between app publishers and platform owners are developing.

Key questions answered

  • What are the new hot areas emerging in the fast-moving mobile app space?
  • What new partnership opportunities will arise in the mobile app space?
  • How are the dynamics between app publishers and platform owners developing?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Mobile AR revenue will take off

  • 2019 mobile AR revenue will exceed Pokémon Go heights
  • Mobile AR offers a plethora of possibilities

5G rollout kickoff will boost bundling drive

  • Main opportunity will continue to lie with video
  • Video offers new opportunities in live sports and e-sports

Challenges to iTunes billing are likely to multiply

  • Spotify and Netflix have fired the opening shots
  • Both Apple and publishers have something to lose

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now